Analyzing Tik Tok user growth in 2020.
TikTok is the next frontier in social media not just for influencers, but for marketers and advertisers, as well.
Which Social Media Platforms Do US Teens Use Most Often.TikTok market share is low but growing .The social media app, launched under the name Musical.ly in 2014, has been gaining a dedicated user base, particularly among Gen Z. Chinese media and tech company ByteDance then acquired the app in November 2017 for a reported $1 billion and merged it with a peer app it already owned, called TikTok.
But what is TikTok? Simply put, it’s a video app where users create vertical videos that typically run 15 seconds before looping to restart. They can also connect clips together to create videos up to 60 seconds long. Videos incorporate music samples, filters, quick cuts, stickers and other creative add-ons that allow users to make the most of the short length.
And so far, the platform has seen incredible growth. TikTok and its Chinese version Douyin have 800 million monthly active users (MAUs) according to a TikTok internal marketing document published by Ad Age in October 2019. For context, this places them just behind Instagram’s 1 billion global MAUs, (a figure the company last updated in June 2018).
Usage is also growing amongst US teens, the social media platform’s key demographic. In a September 2019 survey by YouGov, 2% of US teens ages 13-17 said TikTok was the social media platform they use most often.
TikTok App close upTikTok is looking to shed its Chinese roots even more. AP Photo/Jessica Hill
This growth should only accelerate in 2020, which means the platform is ripe for brands to leverage. TikTok marketing to this point has generated significant returns for advertisers and marketers, due largely to a first-mover advantage. But there’s plenty of room in the space.
We’ve identified three trends that will shape TikTok marketing and advertising in 2020.